What is SEO and Why is it so Important?

SEO is a vital part of digital growth. Here's why.

Creating and designing a good website is not that simple. There are a multitude of requirements that your search engine expects from your website. These requirements exist to rank your website as high as possible on the search results page. Ensuring your website follows those requirements is called Search Engine Optimization (SEO). In this article, we break it down and explain why it is so important for a successful online presence. Additionally, we’ll show some examples of good SEO practices.

What is SEO?

It is the process of referencing your website in Google or any other internet search engine. This means two fundamental things. First, when your company name or something related to your company (a product, service, etc.) is searched, your website will show up in the search results. Secondly, this is only possible through keywords that are inserted throughout your website. For the keywords to work, they must be used in the right way, which is called keyword efficiency.

It is not only a matter of words, but of design. Your website needs to be user-friendly. This means it needs to be accessible to a large audience and inherently intuitive to understand. This can be measured by your page construction. If the information is clear and well distributed, it should fit the search engine’s expectations. SEO also measures how easy it is to understand what your page is about. This is monitored by the language complexity and the length of your paragraphs. Language measurements are mostly used for non-native English speakers. This ensures everyone can easily understand your website, allowing communication to a larger audience.

Why is SEO so important?

This optimization is important if you need or wish for your website to have more traffic. Not only does this increase your website traffic, it increases the traffic at a rapid pace. A strong digital presence also has a large benefit for your brand awareness. In turn, this provides more legitimacy. SEO is a “free” digital marketing practice. Meaning, you can implement it without paying the search engine, unlike Search Engine Advertisement (SEA)

If your business is centered around your website, these tools are your best ally. It’s a great way to maximize conversion at a low cost.

Examples of Good SEO Practices

What is a good SEO practice? In order to have a solid SEO strategy, first you need to understand your goals. Determine what type of traffic you want to bring to your website. E-commerce websites might attract traffic through product strategy. However, service companies might do so by creating powerful blogs. 

SEO is also a matter of content constitution. Constant observation of your analytics and the results of your strategy is vital to understand its functionality. SEO analysis will allow you to improve and adapt your strategy based on your results.

Want more or need help with your SEO strategy? Book a free consultation with us, we’re glad to help you!

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