Branding isn’t just making some elements of your company “look pretty”. There are both direct and indirect ways branding seriously impacts your bottom line. This is especially true if your business has an online presence. Consumers have endless options on where and how to spend their money, your brand identity is a contributing factor in their decision. In addition to elevated professionalism and trustworthiness, consistent branding is reassuring to new potential customers. They’re more willing to trust your product or service if you have strong and consistent branding that legitimizes your operations.

A better question is, who doesn’t? Think of every stakeholder that comes in contact with your company. Whether they vocalize it or not, they notice your brand, as it’s a direct reflection of your company. Your brand should be aligned with your mission, core values, unique selling points, and industry. By bringing your company together under a strong, shared brand, you are able to accurately communicate the relevance of what you do and why you do it. This makes an impact not only on potential customers, but on suppliers, partners, and potential employees, too.

Yes! Your brand matters. Regardless of your company’s size, strong branding is an important part of your foundation and public relations. Branding highlights your professionalism and streamlines both internal and external communication. Additionally, a strong brand creates commercial value for your business and can serve as intellectual property protection for your company assets.