Brahman Bracelets are a physical manifestation of energy and spiritual meaning. In Hinduism, Brahman (ब्रह्मन्) is the highest universal principle, the ultimate reality throughout the universe. In essence, brahman is the energy that surrounds us. When distilled, this means something different for everyone. The bracelet serves as a daily reminder of Brahman and the perpetuity of existence. When you are truly connected to this idea, you communicate with the energy itself.
Brahman Bracelets is a sophisticated brand that is unique through their soulful designs. They came to us with a vision to improve their brand and enhance the market positioning. Together, we brainstormed a strategy to best express their bracelets as a luxury, yet an accessible product with deep meaning for those who wear it.
We guided Brahman Bracelets throughout the entire process of rebranding. From brand positioning to logo design, we facilitated all the thought flows and strategies necessary for a strong, established digital presence.
We strategized the positioning of Brahman Bracelets as a luxury and risk-taker forward brand. Their bracelets are stylish, unique, and have a spiritual meaning.
We extracted the colors of the company from the bracelets and infused them throughout the brand as key elements of their sophistication and product. The main color is a dark green, which represents nature, and spirituality. Complimentary to this, we chose a shade of silver and gold to match the quality of the dark green.
Similar to colors, fonts elicit emotions and display brand positioning. We chose Futura, a geometric sans-serif typeface, which is widely used by luxury brands.
The bracelets themselves resemble the Ouroboros, which is the snake that eats its own tail. This is a reminder of the cycle of life. All things come to an end – the good and the bad. We adjusted the logo accordingly and made it responsive to multiple background colors.
“5 stars are well deserved. Love the communication and specially the transparency.
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