Absolutely. In fact, having a poorly constructed and branded website can have the reverse effect of a good website, such as a loss of trust, user frustration, loss of business, low search rankings, and more. Websites are a way people verify your company’s legitimacy, credibility, and professionalism. This is especially true if any payment is involved through your website. Good websites reassure potential customers, they’re more willing to purchase and trust your product or service if you have a great website and it’s clear you’re reachable. A strong brand established throughout your website also allows customers to recognize, share, recommend, support, and identify with your company.